Watch Design Online HD on TheFlixers

Genres: Documentary
Release Date: 01/01/1969
Duration: 27 minutes
Director: Saul Bass
Production: Saul Bass Films
Country: United States of America

Overview:

This film was made by Bass' company as a presentation to AT&T executives. It would have extended to be shown to the public, but a number of his ideas in the film were not ultimately adopted, like his phone booth designs, and men's and women's uniforms. But a great many of the design were adopted—including, most memorably, the telephone vans and hardhat designs of the 1970s. Bass designed down to the details, showcasing in this film a myriad of ideas, like Yellow Pages book designs, cufflinks for executives, and flags. (AT&T Archives)